The Black Cab Interviews New York: Paul Bennun, CCO at Somethin' Else

The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media.

In the back of a green cab, Michael Tomes, founder of Creativepool, has been cramming in interviews with prominent creatives and futureologists for the first three days of the week long conference. With his super-high-tech plastic yellow spinner, Michael has been asking questions (some nice and some ticky) of his guests as he takes them around the city.

Tuesday 29, we had Paul Bennun, Chief Creative Officer at Somethin' Else. Speaking with Michael about his session at AdWeek about bringing content to life, what it means to be a content company, and how to create good content to the audience - super serve them.        

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About Black Cab Interviews
The "Black Cab Interviews” are series of interviews in which Creativepool’s founder, Michael Tomes, takes the great and the good from our industry on a cab ride around London, New York, Singapore... to talk about their work, careers and what they think about the fabulous industry that we work in.